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BRAND DESIGN
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HANNS Signature Studio
PROJECT CONTEXT
Hanns Signature Studio needed a brand experience that reflected the premium quality of its services and supported its ambitions for future growth.
The project focused on repositioning the salon through a comprehensive rebrand, creating a more sophisticated identity that better reflected its expanding clientele and elevated service offering.
The ambition extended beyond a new visual identity. The brand needed to feel consistent across every customer interaction, establishing a cohesive experience spanning physical environments, communications and digital touchpoints.
CHALLENGE & STRATEGY
The challenge was to elevate the brand without losing the personality and recognition Hanns had already established with its existing clientele.
The approach centred on creating a more refined and aspirational visual language while ensuring the identity remained approachable, distinctive and appropriate for the salon experience.
Rather than treating individual touchpoints in isolation, typography, colour, imagery, materials and layout were developed as part of a connected system, providing the consistency needed for the brand to evolve confidently across different environments.
ROLE & CREATIVE DIRECTION
I led the creative direction of the rebrand, developing the visual identity and translating the new brand language across physical and digital experiences.
The identity was developed iteratively, exploring and refining key creative elements in collaboration with the Hanns team as the direction evolved.
This extended from the core identity into customer-facing applications, ensuring that typography, colour, imagery and layout worked together consistently across packaging, salon materials and digital concepts.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
DESIGN & EXPERIENCE
The new identity was developed as a flexible brand system capable of creating a consistent experience across every customer touchpoint.
Digital concepts explored how the visual language could translate into booking journeys, the academy experience and social channels, establishing a clear direction for how Hanns should present itself online.
Alongside the physical applications, these concepts demonstrated how the identity could retain its character across different formats while providing a practical foundation for future digital development.
IMPACT & OUTCOMES
The completed rebrand established a stronger and more cohesive foundation for Hanns, positioning the business as a contemporary premium salon brand.
Bringing the visual identity, physical applications and digital direction together created a more consistent customer experience and a brand better aligned with the quality and ambition of the business.
The resulting system was also designed with growth in mind, giving Hanns a flexible brand foundation that can extend across future locations, services and digital experiences as the business continues to evolve.
(
BRAND DESIGN
)
HANNS Signature Studio
Client Overview
Hanns Signature Studio needed a brand experience that reflected the premium quality of its services and supported its ambitions for future growth.
The project focused on repositioning the salon through a comprehensive rebrand, creating a more sophisticated identity that better reflected its expanding clientele and elevated service offering.
The ambition extended beyond a new visual identity. The brand needed to feel consistent across every customer interaction, establishing a cohesive experience spanning physical environments, communications and digital touchpoints.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
Project objectives
The challenge was to elevate the brand without losing the personality and recognition Hanns had already established with its existing clientele.
The approach centred on creating a more refined and aspirational visual language while ensuring the identity remained approachable, distinctive and appropriate for the salon experience.
Rather than treating individual touchpoints in isolation, typography, colour, imagery, materials and layout were developed as part of a connected system, providing the consistency needed for the brand to evolve confidently across different environments.
Design leadership, and objectives
I led the creative direction of the rebrand, developing the visual identity and translating the new brand language across physical and digital experiences.
The identity was developed iteratively, exploring and refining key creative elements in collaboration with the Hanns team as the direction evolved.
This extended from the core identity into customer-facing applications, ensuring that typography, colour, imagery and layout worked together consistently across packaging, salon materials and digital concepts.
outcome and impact
The new identity was developed as a flexible brand system capable of creating a consistent experience across every customer touchpoint.
Digital concepts explored how the visual language could translate into booking journeys, the academy experience and social channels, establishing a clear direction for how Hanns should present itself online.
Alongside the physical applications, these concepts demonstrated how the identity could retain its character across different formats while providing a practical foundation for future digital development.
IMPACT & OUTCOMES
The completed rebrand established a stronger and more cohesive foundation for Hanns, positioning the business as a contemporary premium salon brand.
Bringing the visual identity, physical applications and digital direction together created a more consistent customer experience and a brand better aligned with the quality and ambition of the business.
The resulting system was also designed with growth in mind, giving Hanns a flexible brand foundation that can extend across future locations, services and digital experiences as the business continues to evolve.
(
BRAND DESIGN
)
HANNS Signature Studio
OUR MISSION
Hanns Signature Studio needed a brand experience that reflected the premium quality of its services and supported its ambitions for future growth.
The project focused on repositioning the salon through a comprehensive rebrand, creating a more sophisticated identity that better reflected its expanding clientele and elevated service offering.
The ambition extended beyond a new visual identity. The brand needed to feel consistent across every customer interaction, establishing a cohesive experience spanning physical environments, communications and digital touchpoints.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
The challenge was to elevate the brand without losing the personality and recognition Hanns had already established with its existing clientele.
The approach centred on creating a more refined and aspirational visual language while ensuring the identity remained approachable, distinctive and appropriate for the salon experience.
Rather than treating individual touchpoints in isolation, typography, colour, imagery, materials and layout were developed as part of a connected system, providing the consistency needed for the brand to evolve confidently across different environments.
project objectives
I led the creative direction of the rebrand, developing the visual identity and translating the new brand language across physical and digital experiences.
The identity was developed iteratively, exploring and refining key creative elements in collaboration with the Hanns team as the direction evolved.
This extended from the core identity into customer-facing applications, ensuring that typography, colour, imagery and layout worked together consistently across packaging, salon materials and digital concepts.
Design leadership, and objectives
The new identity was developed as a flexible brand system capable of creating a consistent experience across every customer touchpoint.
Digital concepts explored how the visual language could translate into booking journeys, the academy experience and social channels, establishing a clear direction for how Hanns should present itself online.
Alongside the physical applications, these concepts demonstrated how the identity could retain its character across different formats while providing a practical foundation for future digital development.
IMPACT & OUTCOMES
Outcome and impact
The completed rebrand established a stronger and more cohesive foundation for Hanns, positioning the business as a contemporary premium salon brand.
Bringing the visual identity, physical applications and digital direction together created a more consistent customer experience and a brand better aligned with the quality and ambition of the business.
The resulting system was also designed with growth in mind, giving Hanns a flexible brand foundation that can extend across future locations, services and digital experiences as the business continues to evolve.
