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BRAND DESIGN
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HANNS Signature Studio
SIGNATURE BRAND EXPERIENCE
A comprehensive rebrand was developed to position Hanns Signature Studio as a premium, modern salon destination.
This project was all about elevating the salon’s brand to match its expanding clientele and elevated services. The brief focused on creating a cohesive, aspirational brand experience, covering visual identity, messaging, and customer touchpoints.
The aim was to align the brand narrative with the salon’s evolving ambitions and meet the expectations of discerning clients. By ensuring consistency across both physical and digital platforms, the project sought to establish the salon as a refined, trusted destination.
COHESIVE VISUAL IDENTITY
Evolving the visual identity through iteration
The identity was developed in stages, building out key design elements while incorporating feedback from the Hanns team along the way. Each iteration helped refine the direction, bringing more clarity and confidence to the overall look and feel.
Typography, colour, materials, and layout were carefully considered to ensure consistency across every touchpoint, from packaging through to the in-salon experience. This process helped shape a strong, recognisable identity, resulting in a unified brand that delivers a clear and elevated experience at every interaction.
DIGITAL EXPERIENCE
Shaping a digital direction for the brand
A series of digital mockups helped bring the future of the Hanns brand to life across key platforms. From the booking journey to the academy experience and social presence, each concept showed how the new visual language would translate digitally.
These examples explored how typography, colour, and imagery could work across different touchpoints, giving clarity on how the brand should show up online. The result was a clear, practical direction to support future development while maintaining consistency as the digital experience evolves.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
SIGNATURE BRAND EXPERIENCE
A robust brand foundation designed to support future growth and expansion
From the salon’s visual presence to its online platforms, the rebrand elevated every interaction. Clients now engage with a modern, aspirational brand.
As Hanns looks to the future, there are plans to expand into additional salons, carrying forward this strong, consistent brand foundation. The project leaves Hans positioned not just for today but for continued growth into the future.
(
BRAND DESIGN
)
HANNS Signature Studio
Client Overview
A comprehensive rebrand was developed to position Hanns Signature Studio as a premium, modern salon destination.
This project was all about elevating the salon’s brand to match its expanding clientele and elevated services. The brief focused on creating a cohesive, aspirational brand experience, covering visual identity, messaging, and customer touchpoints.
The aim was to align the brand narrative with the salon’s evolving ambitions and meet the expectations of discerning clients. By ensuring consistency across both physical and digital platforms, the project sought to establish the salon as a refined, trusted destination.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
Project objectives
Evolving the visual identity through iteration
The identity was developed in stages, building out key design elements while incorporating feedback from the Hanns team along the way. Each iteration helped refine the direction, bringing more clarity and confidence to the overall look and feel.
Typography, colour, materials, and layout were carefully considered to ensure consistency across every touchpoint, from packaging through to the in-salon experience. This process helped shape a strong, recognisable identity, resulting in a unified brand that delivers a clear and elevated experience at every interaction.
Design leadership, and objectives
Shaping a digital direction for the brand
A series of digital mockups helped bring the future of the Hanns brand to life across key platforms. From the booking journey to the academy experience and social presence, each concept showed how the new visual language would translate digitally.
These examples explored how typography, colour, and imagery could work across different touchpoints, giving clarity on how the brand should show up online. The result was a clear, practical direction to support future development while maintaining consistency as the digital experience evolves.
outcome and impact
A robust brand foundation designed to support future growth and expansion
From the salon’s visual presence to its online platforms, the rebrand elevated every interaction. Clients now engage with a modern, aspirational brand.
As Hanns looks to the future, there are plans to expand into additional salons, carrying forward this strong, consistent brand foundation. The project leaves Hans positioned not just for today but for continued growth into the future.
(
BRAND DESIGN
)
HANNS Signature Studio
OUR MISSION
A comprehensive rebrand was developed to position Hanns Signature Studio as a premium, modern salon destination.
This project was all about elevating the salon’s brand to match its expanding clientele and elevated services. The brief focused on creating a cohesive, aspirational brand experience, covering visual identity, messaging, and customer touchpoints.
The aim was to align the brand narrative with the salon’s evolving ambitions and meet the expectations of discerning clients. By ensuring consistency across both physical and digital platforms, the project sought to establish the salon as a refined, trusted destination.
“Transforming a local salon into a future-ready brand built for growth, and elevated client experience.”
Evolving the visual identity through iteration
The identity was developed in stages, building out key design elements while incorporating feedback from the Hanns team along the way. Each iteration helped refine the direction, bringing more clarity and confidence to the overall look and feel.
Typography, colour, materials, and layout were carefully considered to ensure consistency across every touchpoint, from packaging through to the in-salon experience. This process helped shape a strong, recognisable identity, resulting in a unified brand that delivers a clear and elevated experience at every interaction.
project objectives
Shaping a digital direction for the brand
A series of digital mockups helped bring the future of the Hanns brand to life across key platforms. From the booking journey to the academy experience and social presence, each concept showed how the new visual language would translate digitally.
These examples explored how typography, colour, and imagery could work across different touchpoints, giving clarity on how the brand should show up online. The result was a clear, practical direction to support future development while maintaining consistency as the digital experience evolves.
Design leadership, and objectives
A robust brand foundation designed to support future growth and expansion
From the salon’s visual presence to its online platforms, the rebrand elevated every interaction. Clients now engage with a modern, aspirational brand.
As Hanns looks to the future, there are plans to expand into additional salons, carrying forward this strong, consistent brand foundation. The project leaves Hans positioned not just for today but for continued growth into the future.
Outcome and impact
