(
UX/UI DESIGN
)
National Grid
PROJECT CONTEXT
National Grid needed a careers experience that could communicate the scale and purpose of its organisation while making a complex range of opportunities easier to understand.
The project focused on creating a careers platform that reflected National Grid’s critical role in energy infrastructure and its ambition to help deliver a cleaner, more resilient energy future.
With opportunities spanning different disciplines, teams and locations, the experience needed to connect candidates with both the organisation’s wider purpose and the individual roles through which they could contribute to it.
CHALLENGE & STRATEGY
The challenge was to simplify a complex organisation while helping candidates discover opportunities in a more intuitive and personally relevant way.
Our approach centred on creating clear pathways through the experience, combining structured information architecture with more conversational methods of content discovery.
By reducing complexity and focusing the journey around candidate needs, the strategy allowed users to explore National Grid’s people, purpose and opportunities without needing to understand the organisation before they began.
ROLE & LEADERSHIP
I led the design direction of the careers experience, working across client, design and development teams to shape both the wider platform and new interaction models.
As the primary design contact, I guided presentations and design decisions while working hands-on with the senior design team to establish key page structures, user journeys and experience principles.
A significant part of my role involved shaping the conversational navigation concept, exploring how an AI-driven interaction model could complement traditional navigation and make content discovery feel more natural.
“We set out to make a complex organisation feel intuitive - using design and conversational navigation to guide candidates with clarity.”
DESIGN & EXPERIENCE
The experience combined structured navigation with conversational discovery, giving candidates different ways to explore content based on their individual needs.
Clear hierarchy and purposeful journeys helped users navigate roles, teams and organisational content, while the conversational layer provided an alternative route for candidates who wanted to explore through questions rather than conventional menus.
Together, these approaches created a more flexible discovery model, helping transform a large volume of information into an experience that felt accessible, intuitive and relevant.
IMPACT & OUTCOMES
The resulting experience created a clearer and more engaging route through National Grid’s careers ecosystem while introducing a new approach to candidate discovery.
Bringing conventional navigation and conversational interaction together provided candidates with greater flexibility in how they explored the organisation, reducing friction across a potentially complex journey.
The project established a scalable experience that makes National Grid’s purpose, people and opportunities easier to discover while demonstrating how emerging interaction models can support a more intuitive candidate experience.
(
UX/UI DESIGN
)
National Grid
Client Overview
National Grid needed a careers experience that could communicate the scale and purpose of its organisation while making a complex range of opportunities easier to understand.
The project focused on creating a careers platform that reflected National Grid’s critical role in energy infrastructure and its ambition to help deliver a cleaner, more resilient energy future.
With opportunities spanning different disciplines, teams and locations, the experience needed to connect candidates with both the organisation’s wider purpose and the individual roles through which they could contribute to it.
“We set out to make a complex organisation feel intuitive - using design and conversational navigation to guide candidates with clarity.”
Project objectives
The challenge was to simplify a complex organisation while helping candidates discover opportunities in a more intuitive and personally relevant way.
Our approach centred on creating clear pathways through the experience, combining structured information architecture with more conversational methods of content discovery.
By reducing complexity and focusing the journey around candidate needs, the strategy allowed users to explore National Grid’s people, purpose and opportunities without needing to understand the organisation before they began.
Design leadership, and objectives
I led the design direction of the careers experience, working across client, design and development teams to shape both the wider platform and new interaction models.
As the primary design contact, I guided presentations and design decisions while working hands-on with the senior design team to establish key page structures, user journeys and experience principles.
A significant part of my role involved shaping the conversational navigation concept, exploring how an AI-driven interaction model could complement traditional navigation and make content discovery feel more natural.
outcome and impact
The experience combined structured navigation with conversational discovery, giving candidates different ways to explore content based on their individual needs.
Clear hierarchy and purposeful journeys helped users navigate roles, teams and organisational content, while the conversational layer provided an alternative route for candidates who wanted to explore through questions rather than conventional menus.
Together, these approaches created a more flexible discovery model, helping transform a large volume of information into an experience that felt accessible, intuitive and relevant.
IMPACT & OUTCOMES
The resulting experience created a clearer and more engaging route through National Grid’s careers ecosystem while introducing a new approach to candidate discovery.
Bringing conventional navigation and conversational interaction together provided candidates with greater flexibility in how they explored the organisation, reducing friction across a potentially complex journey.
The project established a scalable experience that makes National Grid’s purpose, people and opportunities easier to discover while demonstrating how emerging interaction models can support a more intuitive candidate experience.
(
UX/UI DESIGN
)
National Grid
OUR MISSION
National Grid needed a careers experience that could communicate the scale and purpose of its organisation while making a complex range of opportunities easier to understand.
The project focused on creating a careers platform that reflected National Grid’s critical role in energy infrastructure and its ambition to help deliver a cleaner, more resilient energy future.
With opportunities spanning different disciplines, teams and locations, the experience needed to connect candidates with both the organisation’s wider purpose and the individual roles through which they could contribute to it.
“We set out to make a complex organisation feel intuitive - using design and conversational navigation to guide candidates with clarity.”
The challenge was to simplify a complex organisation while helping candidates discover opportunities in a more intuitive and personally relevant way.
Our approach centred on creating clear pathways through the experience, combining structured information architecture with more conversational methods of content discovery.
By reducing complexity and focusing the journey around candidate needs, the strategy allowed users to explore National Grid’s people, purpose and opportunities without needing to understand the organisation before they began.
project objectives
I led the design direction of the careers experience, working across client, design and development teams to shape both the wider platform and new interaction models.
As the primary design contact, I guided presentations and design decisions while working hands-on with the senior design team to establish key page structures, user journeys and experience principles.
A significant part of my role involved shaping the conversational navigation concept, exploring how an AI-driven interaction model could complement traditional navigation and make content discovery feel more natural.
Design leadership, and objectives
The experience combined structured navigation with conversational discovery, giving candidates different ways to explore content based on their individual needs.
Clear hierarchy and purposeful journeys helped users navigate roles, teams and organisational content, while the conversational layer provided an alternative route for candidates who wanted to explore through questions rather than conventional menus.
Together, these approaches created a more flexible discovery model, helping transform a large volume of information into an experience that felt accessible, intuitive and relevant.
IMPACT & OUTCOMES
Outcome and impact
The resulting experience created a clearer and more engaging route through National Grid’s careers ecosystem while introducing a new approach to candidate discovery.
Bringing conventional navigation and conversational interaction together provided candidates with greater flexibility in how they explored the organisation, reducing friction across a potentially complex journey.
The project established a scalable experience that makes National Grid’s purpose, people and opportunities easier to discover while demonstrating how emerging interaction models can support a more intuitive candidate experience.
