(
UX/UI DESIGN
)
Xero
PROJECT CONTEXT
Xero wanted a careers experience that could translate its people-first culture and wider purpose into a more engaging digital experience.
As a global financial technology company, Xero helps small businesses simplify how they manage their finances. Behind that proposition is a collaborative culture built around people, innovation and the impact individuals can make through their work.
The project focused on bringing that culture into the careers experience, creating a stronger connection between Xero’s purpose, its people and the opportunities available to candidates around the world.
CHALLENGE & STRATEGY
The challenge was to balance clear career discovery with a more expressive experience that captured the personality of the Xero brand.
The strategy centred on showing candidates how individual roles contribute to Xero’s wider purpose while making careers, teams and opportunities straightforward to explore. Personal stories and purposeful content helped create a more human view of life within the business.
Rather than relying on conventional careers-site patterns alone, the experience introduced interaction, motion and playful moments to encourage exploration while maintaining an intuitive and accessible candidate journey.
ROLE & LEADERSHIP
I led the design direction, working with the client and wider team to turn Xero’s collaborative culture into an engaging digital experience.
Working closely with Xero, I guided key design discussions and reviews while partnering with the senior design team to shape layouts, interaction patterns and the overall experience.
I also collaborated with development and motion to bring the concepts to life. A key contribution was the personalised cursor interaction, adding a distinctive moment of playfulness that reinforced the idea of candidates becoming part of a connected, active culture.
“A layer of play transformed the journey - making the experience feel more human, connected, and engaging.”
DESIGN & EXPERIENCE
A combination of storytelling, motion and personalised interaction created an experience designed to feel distinctly Xero.
Clear content pathways provided the foundation, allowing candidates to discover roles, teams and ways of working without unnecessary friction. Around this structure, expressive visual design and motion brought greater energy and personality to the experience.
Interactive moments added another layer to the journey, encouraging participation rather than passive browsing while supporting Xero’s approachable, people-focused employer brand.
IMPACT & OUTCOMES
The resulting experience gives candidates a more expressive and engaging way to discover Xero’s culture, purpose and opportunities.
By combining intuitive navigation with storytelling, interaction and motion, the platform creates a richer picture of what working at Xero can offer while maintaining clarity throughout the candidate journey.
The result is a distinctive careers experience that connects opportunity discovery with Xero’s wider purpose — giving candidates greater context around its people, culture and the contribution they could make within the business.
(
UX/UI DESIGN
)
Xero
Client Overview
Xero wanted a careers experience that could translate its people-first culture and wider purpose into a more engaging digital experience.
As a global financial technology company, Xero helps small businesses simplify how they manage their finances. Behind that proposition is a collaborative culture built around people, innovation and the impact individuals can make through their work.
The project focused on bringing that culture into the careers experience, creating a stronger connection between Xero’s purpose, its people and the opportunities available to candidates around the world.
“A layer of play transformed the journey - making the experience feel more human, connected, and engaging.”
Project objectives
The challenge was to balance clear career discovery with a more expressive experience that captured the personality of the Xero brand.
The strategy centred on showing candidates how individual roles contribute to Xero’s wider purpose while making careers, teams and opportunities straightforward to explore. Personal stories and purposeful content helped create a more human view of life within the business.
Rather than relying on conventional careers-site patterns alone, the experience introduced interaction, motion and playful moments to encourage exploration while maintaining an intuitive and accessible candidate journey.
Design leadership, and objectives
I led the design direction, working with the client and wider team to turn Xero’s collaborative culture into an engaging digital experience.
Working closely with Xero, I guided key design discussions and reviews while partnering with the senior design team to shape layouts, interaction patterns and the overall experience.
I also collaborated with development and motion to bring the concepts to life. A key contribution was the personalised cursor interaction, adding a distinctive moment of playfulness that reinforced the idea of candidates becoming part of a connected, active culture.
outcome and impact
A combination of storytelling, motion and personalised interaction created an experience designed to feel distinctly Xero.
Clear content pathways provided the foundation, allowing candidates to discover roles, teams and ways of working without unnecessary friction. Around this structure, expressive visual design and motion brought greater energy and personality to the experience.
Interactive moments added another layer to the journey, encouraging participation rather than passive browsing while supporting Xero’s approachable, people-focused employer brand.
IMPACT & OUTCOMES
The resulting experience gives candidates a more expressive and engaging way to discover Xero’s culture, purpose and opportunities.
By combining intuitive navigation with storytelling, interaction and motion, the platform creates a richer picture of what working at Xero can offer while maintaining clarity throughout the candidate journey.
The result is a distinctive careers experience that connects opportunity discovery with Xero’s wider purpose — giving candidates greater context around its people, culture and the contribution they could make within the business.
(
UX/UI DESIGN
)
Xero
OUR MISSION
Xero wanted a careers experience that could translate its people-first culture and wider purpose into a more engaging digital experience.
As a global financial technology company, Xero helps small businesses simplify how they manage their finances. Behind that proposition is a collaborative culture built around people, innovation and the impact individuals can make through their work.
The project focused on bringing that culture into the careers experience, creating a stronger connection between Xero’s purpose, its people and the opportunities available to candidates around the world.
“A layer of play transformed the journey - making the experience feel more human, connected, and engaging.”
The challenge was to balance clear career discovery with a more expressive experience that captured the personality of the Xero brand.
The strategy centred on showing candidates how individual roles contribute to Xero’s wider purpose while making careers, teams and opportunities straightforward to explore. Personal stories and purposeful content helped create a more human view of life within the business.
Rather than relying on conventional careers-site patterns alone, the experience introduced interaction, motion and playful moments to encourage exploration while maintaining an intuitive and accessible candidate journey.
project objectives
I led the design direction, working with the client and wider team to turn Xero’s collaborative culture into an engaging digital experience.
Working closely with Xero, I guided key design discussions and reviews while partnering with the senior design team to shape layouts, interaction patterns and the overall experience.
I also collaborated with development and motion to bring the concepts to life. A key contribution was the personalised cursor interaction, adding a distinctive moment of playfulness that reinforced the idea of candidates becoming part of a connected, active culture.
Design leadership, and objectives
A combination of storytelling, motion and personalised interaction created an experience designed to feel distinctly Xero.
Clear content pathways provided the foundation, allowing candidates to discover roles, teams and ways of working without unnecessary friction. Around this structure, expressive visual design and motion brought greater energy and personality to the experience.
Interactive moments added another layer to the journey, encouraging participation rather than passive browsing while supporting Xero’s approachable, people-focused employer brand.
IMPACT & OUTCOMES
Outcome and impact
The resulting experience gives candidates a more expressive and engaging way to discover Xero’s culture, purpose and opportunities.
By combining intuitive navigation with storytelling, interaction and motion, the platform creates a richer picture of what working at Xero can offer while maintaining clarity throughout the candidate journey.
The result is a distinctive careers experience that connects opportunity discovery with Xero’s wider purpose — giving candidates greater context around its people, culture and the contribution they could make within the business.
